Dropbox at TED
Environmental graphics and visitor experience for a Dropbox-sponsored booth at the TED Conference in Vancouver, as part of their “Find Your Flow” campaign.
Envisioned as a high-tech mad lib, attendees fill blanks in the brand messaging with their own word choices.
After visitors complete all the sentences, their words are loaded onto an RFID-embedded pouch, which is used inside the booth to trigger an individualized animation.
Inside the booth, a customized animation plays.
The pouch and RFID card become souvenirs for visitors.
My original UX diagrams for the experience.
Client
Dropbox
Studio
Fake Love
Design and UX Lead
Danny Well
Creative Director
Garrett Johnston
Software
Joshue Ott, Andreas Borg
Hardware
Todd Polenberg, Raphael Palefsky-Smith
Copywriting
Moreno Belic
Production
Kylie McMahon, Leah Hobbs