ARoS Public
Visual design, signage and UX for a series of interactive installations at ARoS Art Museum in Aarhus, Denmark.
Each piece employs a unique interaction paradigm based on one of three ways to experience art—sight, creation, or discussion—to help visitors think critically about the museum's collection and, by extension, visual matter as a whole.
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“The Art of Looking" tracks visitors' eyes as they are given a short time to explore a piece of art, then providing insight about their viewing patterns and points of fixation.
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After pressing a button to begin, the interaction sequence is completed exclusively with the visitor's gaze.
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Prior to landing on the final look, a variety of explorations were undertaken to determine the best way to visualize viewing patterns.
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“The Art of Creation" is an interactive photo booth that visitors use to create personalized images with details of artwork from the museum's collection.
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Our prototype for the interaction.
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“The Art of Commentary" is a recording booth where visitors are asked to discuss a question about an artwork of their choosing.
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A gif created with speech-to-text technology, as well as a video of the conversation with the artwork overlaid, is sent to the visitor as a souvenir.
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Client
ARoS Art Museum
Studio
Local Projects
Awards
UX Design Award
SEGD Finalist
Fast Co. Innovation by Design
Design Lead, UX Support
Danny Well
Creative/Art Director
Elvira Barriga
Software Development
Oriol Ferrer Mesià, Nicole Messier, Charles DiMaggio, Sundar Raman, Andreas Borg
Production
Katia Davidson-Ferrara, Keeli Shaw
Concept and Strategy
Nathan Adkisson
UX
Edward Blake, Chris Schnaars, Oriol Ferrer-Mesià, Danny Well
Architectural Design
Anthony Dong
Concept Design
Duy Pham